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As the fitness industry evolves, 2025 is shaping up to be a pivotal year for gym design across all sectors. From commercial and local authority facilities to educational institutions and boutique gyms.
Whether you’re looking to enhance member satisfaction, boost student engagement or maximise revenue, understanding these trends is the key to success.
Our IndigoFitness experts have identified the key trends that will shape the future of gym design.
Here’s your guide to staying ahead:
#1: Premiumisation #2: Bringing the Sport of Fitness to the gym floor #3: Variety & Versatility #4: Creating Space #5: Community
#1: Premiumisation
What is premiumisation? It’s the process of enhancing products or services by emphasising superior quality and it’s driving significant change in the fitness industry. For 2025, it’s more than a buzzword; it’s a strategy that bridges the luxury market’s appeal with the needs of mainstream consumers, creating exciting new opportunities for gym owners.
Why it matters: Premiumisation is fuelling growth. Modern fitness consumers seek more than just a workout; they want an elevated experience. By investing in premium design and equipment, gyms can attract new demographics, enhance member satisfaction, and command higher membership value.
Example: At IndigoFitness, we’re at the forefront of this strategy. From custom designs that reflect your brand’s personal identity to our durable, British-made equipment using high quality materials. Our Stainless Steel Shadow XD Range demonstrates how premium equipment can elevate a gym space. These British-made products combine exceptional durability with sleek design, transforming commercial gyms & leisure centres into desirable training spaces.
Takeaway: Premiumisation isn’t just about luxury; it’s about delivering an unparalleled experience that blends necessity with aspiration. In 2025, gyms that embrace this trend will set themselves apart, building stronger connections with their members and future-proofing their businesses.
#2: Bringing the Sport of Fitness to the gym floor
Insight from Tom Harding-Rooke, Key Accounts Director at IndigoFitness
The rise of competitive fitness events like HYROX has reshaped expectations for commercial gyms. These events offer exciting opportunities for operators to engage members and create dedicated functional training areas.
To enable the most effective introduction, the design of spaces will need to be carefully considered so they not only cater for these classes but also are inviting and engaging areas for the rest of the membership to utilise.
IndigoFitness bespoke designs for rigs, racks and storage, as well as our proven track record with gym design ideally positions us to support operators integrate competitive fitness into their gym floors.
Insight from Chris Parr, Boutique and Independent Gym Specialist at IndigoFitness
Much like the larger operators, we are seeing the boutique and independent gym sector create training spaces and offer concepts that link to competitive fitness events, such as HYROX and ATHX™.
A number of gyms have affiliated with HYROX, in a bid to expand their offering. By doing so, It provides members with opportunities to test their fitness levels, as well as creating tangible training goals to measure progress. The result, increased member satisfaction and higher retention rates, as members can see the journey they can go on. The gym plays a large part in facilitating and supporting that progress.
#3: Variety & Versatility
Insight from Sam Vagg, Education Sector Lead at IndigoFitness
A key goal for all those in the education sector in 2025 will be to increase both the physical activity participation and fitness levels of their population. There are two design trends that can contribute significantly to these aims.
Why variety matters: Gym spaces with a diverse range of training options allow users to enter the gym and engage with exercise in a way most appealing to them. As their relationship with exercise develops, users can explore different training modalities, develop new skills and gain confidence.
Versatility in action: Training spaces in an education setting will typically require more than one type of session delivery, to multiple stakeholder groups. For instance; academic PE, after school programmes, athletic development sessions, games and open gym use. Facilities can also be required to host studio type activities like dance or yoga.
It’s important that an analysis of these demands forms a key part of design process, ensuring both the layout and equipment can be adapted to all types of delivery required. The easier and more inviting that gym spaces are to engage with, the lower the barrier to entry becomes and we can encourage more people to be more active, more often. At IndigoFitness, our wide ranging equipment offering, combined with our ability and desire to create truly individualised solutions, positions us perfectly to partner with education facilities to address their challenges in 2025.
#4: Creating Space
Insights from Robbie Cuthbert, Public Sector Lead at IndigoFitness
The Challenge: With the ever rising operating costs local government face, there is an increase in pressure to keep leisure centres open and services available to customers. Many are now turning underutilised spaces within leisure centres into flexible studio spaces and functional training areas which in turn generate additional income or an additional service acting as a retention tool.
Developing these new types of training areas changes how local users see the facility from a ‘Council Gym’ to a state-of-the-art facility that meets modern fitness demands and caters for all demographics.
IndigoFitness custom design ability and installation expertise means that we can create training spaces in almost any environment.
Action Point: Evaluate your space for potential upgrades—functional zones, studio areas, or premium equipment can make a significant impact.
#5:Community
Insight from Chris Parr, Boutique and Independent Gym Specialist at IndigoFitness
Independent gyms are focusing on building strong community ties and offering personalised experiences. They are more than places to train, they’re community hubs. Thoughtful gym design plays a crucial role in fostering these connections. Spaces need to be inviting, flexible, and conducive group interactions and events. Hosting events such as run clubs and seasonal games, not only creates a strong sense of belonging but also boosts loyalty and engagement.
Independent gyms thrive by offering small group training and high-quality coaching. Designing spaces that facilitate both personalised coaching and community events ensures a richer member experience and stronger loyalty.
Takeaway: Smart, flexible gym design doesn’t just support workouts—it builds communities. By creating spaces that foster connection, boutique gyms can enhance member satisfaction and drive long-term growth.
Ready to Future-Proof Your TRAINING SPACE?
Explore how IndigoFitness can transform your space with these trends. Our team is here to help you design a gym that stands out and grows stronger.
Get in touch to discuss how IndigoFitness can include these GYM design ideas in your training space.
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