The Ultimate Boutique gym Experience


Location: Oxfordshire, England
Training Space: Boutique Fitness

FitLife have been going from strength to strength since opening their first site situated in Haddenham, Buckinghamshire. Founders Steven & Jessica had a vision to make fitness accessible and enjoyable for all walks of life. They wanted to open a facility that encouraged a friendly community of like minded individuals. Having had such success at their first site they decided it was time to expand to a sought after location in Summertown, Oxfordshire.

watch how we did it video

The Situation

The aim of this project was to create a luxury London style boutique facility which encompassed a holistic approach to training. Offering everything from small group and personal training to Yoga, Pilates and spin classes. The new site would allow FitLife to expand on its mission to provide their communities with a cutting edge training space which encapsulates a friendly, motivated community, all driven to lead a Fit-Life!

The Solution

FitLife Summertown didn’t know where to begin. Being situated in a retired bank the space was to throw up all sorts of challenges. From structural pillars to varying floor heights and ceilings, IndigoFitness were challenged to deign a luxury London style boutique. This needed to include all the essential premium quality equipment but within a space that would demand clever product integrations.

The whole foundation of the facility was fitted with a 30mm Enduratile performance floor allowing clients to drop weight wherever required, ensuring the facility was as multi-purpose as possible.

After flooring, the next step was to identify where and how we could place the free-weights area. The required spec was for 3 lifting platforms, racks, storage and dumbbells. The solution was to provide a custom built half rack & storage combination, finished with the company’s brand logo laser cut into the framework. One of the rack solutions was to have a functional leg attached to the side, this would allow people to use attachments without taking up a whole rack to do so. The other rack and storage solution would be back to back with a complete custom and bespoke dual pulley/lat-pull down integration which was designed to wrap around and between the structural pillars. The rack, storage, cable and lat-pull integration was key to making sure all elements would fit within the facility. Making sure there was enough floor space remaining for the members. A bespoke storage system was also installed in the warm-up area to provide members a space to stretch, move and prep.

Our RAZE strength benches and selectorised pieces were then added, finished in the company’s colours with the FITLIFE brand logo stitched into the upholstery, keeping the personalised theme throughout. IndigoFitness also supplied the cardio across both the HIIT area and cardio section, these included touchscreen fully integrated screens into the treadmills and the latest Concept2 & RAZE Renegade kit

The multi-functional upstairs studio saw IndigoFitness install Pavi Fitness Pro flooring in a light beige/sand to promote a natural feel. The studio is used for everything from Yoga through to Pilates & TRX classes, with some RAZE strength accessories also being housed here.

Indigo’s ability to provide custom & bespoke kit were vital to this project’s success, it was paramount that the dead-space and structural pillars were negated with clever product integrations.

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Flooring Solutions:


EnduraTile 30mm Performance Floor – Black


PaviFLEX Eco – Blackstone


Custom Vinyl


PaviFLEX FitnessPro – Haya

Equipment Solutions:


Bespoke & Custom Rack and Storage combination


Back to Back Rack, Storage, Dual pulley and Lat-Pull combination


Bespoke activation Storage


RAZE Strength equipment – including 5-40kg HEX Dumbbell & Storage, Leg press, Leg Extension/Curl, Multi-press and S&C Kit.


Concept2 BikeErg, SkiErg and Rower


RAZE Renegade Air Bike and Runner


Spirit Treadmills

The Result

The result was a huge success for both IndigoFitness and the team at FitLife. The whole facility encompasses exactly what they set out to achieve, a high-end luxury boutique training space which is underpinned with a friendly, welcoming feel which supports the FitLife approach. Fitlife Summertown offers its community a whole host of training modalities, from spin to Yoga to strength and conditioning. It’s setting the bar for Boutique training spaces and is proof that careful planning and equipment selection can be key to achieving an amazing training space in facilities of all shapes and sizes. Fitlife’s existing members now have a choice of facilities to use, providing some existing members easier access to a FitLife facility. New members get to train in the latest boutique gym in town.


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Get in touch to find out how we can help you create your ultimate training space

We have over 20 years of experience creating gyms of all shapes and sizes and would love to chat with you about your project!