Location: London, England
Training Space: Women-only gym
Website: https://www.strongher.co.uk/
StrongHer are London’s first strict female only gym, empowering females through fitness and giving them the ability to train in a safe, vibrant, and motivated environment. Due to having such success StrongHer decided it’s the right time to expand to a second facility where IndigoFitness were selected to kit out their new premises.
StrongHer have gone from strength to strength in the past 24 months seeing their membership base grow significantly. Thanks to their tireless efforts and strong brand they have created a real ‘herd’ of likeminded females together to socialise and train.
Having had such huge success with their current facility the team at StrongHer wanted to offer their community something different with their new space, opting to open a more traditional “gym” to house an array of pin & plate loaded equipment. But also maintain their functional fitness foundations by housing a bespoke functional rig, complete with rope climb and ring high-bar section.
The overall aim was to alter the way fitness looks for women and provide their existing community new training options and equipment whilst looking to expand their membership base through offering a wider range of training possibilities, appealing to a broader market and ultimately growing the brand further.
Under Bethnal Green’s railway, the second StrongHer gym facility is also situated in a converted railway arch space. The tunnel like space had to be planned and designed carefully. Working with co-owners Sam & Tig, Indigo discussed every aspect of the gym, from the equipment through to the training philosophy and everything in between. Indigo came back with a hybrid, functional fitness/traditional gym design which included a mix of station strength and functional fitness equipment, finished with an array of traditional HIIT and Cardio options.
The pin & plate loaded pieces were chosen in line with the members requests and now give Strongher a new arsenal of training stimulus. A lot of the other work had to be bespoke due to the nature of the arched roof. The cable & dumbbell integration had to be made bespoke by lowering the height of the cable machine and offsetting the DB rack to fit along the adjacent wall. The functional rig was custom made to fit the back wall of the facility with the high-bar section fitting inch perfect, spanning the arching ceiling, whilst the storage fitted inch perfect to the exterior walls.
All of the pin and plate loaded kit was upholstered with the brands logo stitched in, whilst the brand name and logo were laser cut into the frame of the bespoke rig. The storage on the rig was designed not only to hug the exterior walls but to also house all the consumable items which would be used in the space.
Bespoke & Custom Rig with integrated storage system.
Bespoke & Custom Cable machine with dumbbell rack integration.
RAZE Lat Pull down/low row, Olympic Leg Press, Multi-press, Leg Extension, Leg Curl, GHD.
RAZE Strength equipment – including Olympic Bars, Bumper Plates, Technique Plates, Hex dumbbells, PU Kettlebells, Wall Balls, Plyo Boxes.
Carbon Claw Boxing bag.
Spirit Treadmills.
Concept2 SkiErg & BikeErg
The end result for the client was a fantastic versatile training space which now allows the gym to offer something new to existing members whilst attracting more women to unlock confidence with strength training. The two training spaces combined really offer a broad spectrum of training possibilities which have had a significant positive impact on membership numbers since the launch this year.
We have over 20 years of experience creating gyms of all shapes and sizes and would love to chat with you about your project!
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