IndigoFitness and PRIMAL strike up commercial partnership

Published: 22 Mar, 2024
Categories: News

Two trailblazers in the strength and fitness industry, IndigoFitness and PRIMAL, have signed a commercial partnership to offer an industry-leading product and service solution for commercial and private gym spaces.

The partnership sees IndigoFitness, the leading UK manufacturer of bespoke strength equipment and PRIMAL, the UK’s fastest growing strength brand collaborate to provide a one-stop-shop solution for all segments of the fitness industry.

Founded in Glasgow in 2016, PRIMAL has grown to be one of Europe’s leading strength brands, with recent expansion into Europe, South Africa, and the Middle East. It counts major gym chains and top sports clubs, as well as celebrities and elite athletes, amongst its global client base.

Meanwhile, IndigoFitness was founded in 1996 and operates from its design and manufacturing site in Nuneaton, Warwickshire. With vast experience across the fitness sector, Indigo Fitness is a solution-led manufacturer of bespoke fitness equipment. Together, both businesses have combined sales of approaching £30m.

The collaboration will provide new and existing clients of both businesses with a greater range of bespoke products and services.

Steven Rinaldi, Founder and CEO of PRIMAL, said: “Even from our early conversations, the synergies in our business outlook and philosophy were clear between PRIMAL and Indigo Fitness.

“Everyone knows our passion for strength and functional training and creating world-leading functional spaces to equip everybody to discover their true strength potential. Together with Indigo Fitness, we can build on our long-standing industry experience and strong client relationships to deliver even more state-of-the-art projects.”

Robert Coleman, Managing Director of IndigoFitness, said: “We pride ourselves on creating intelligent training spaces for health and fitness facilities, through the design and manufacture of bespoke training equipment made in Britain.

“By partnering with PRIMAL, we can help accommodate more challenging and bespoke design concepts for their client base while elevating our brand on a global scale and offering our clients a greater product range.”

The collaboration was launched at PerformX, the business of fitness event in London on Thursday 21 March with referrals open immediately.

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