Gym Design Tips: How to Optimise Your Training Space for the Perfect Setup
A Conversation with the Fitness Marketing Agency
Our gym design expert for UK South, Ross Manester had the pleasure of sitting down with our partners Fitness Marketing Agency to delve into the fascinating world of gym design.
The discussion sheds light on critical decisions that shape fitness facility design, reflecting on the importance of various factors that can make or break the success of a gym.
In this blog post, we’ll explore some key takeaways from the conversation and how they can influence your approach to gym design.
#1. Start with Fact Finding
Before you dive into the intricate details of designing your gym, it’s imperative to go on a journey of fact-finding. Understanding as much as possible about your ideal client and business is the foundation upon which a successful gym is built. At IndigoFitness, we take the time to learn about customers goals, values, target audience, and unique selling propositions. This knowledge will serve as a compass throughout the gym design process, ensuring that every decision aligns with your vision.
#2. Align Layout and Kit Selection with Business Model
One of the pivotal decisions in gym design is how the layout and gym equipment selection correspond with the client’s business model. Whether it’s a membership-based gym, small group training facility, or a space dedicated to 1:1 personal training, the layout and equipment choices must cater to the specific needs of the business. For example, a membership-based gym may require a diverse range of cardio and strength equipment to accommodate a larger number of users, while a boutique personal training studio may focus on specialised equipment and smaller, more intimate spaces.
#3. Prioritise Branding
Branding is the heart and soul of any business, and it should be at the centre of your gym design strategy. The physical space you create should be an extension of your client’s brand identity. We consider how you can elevate the brand through product customisation, colour schemes, logos, lighting, and overall aesthetics. The goal is to create a gym that not only motivates people to train within its walls but also makes them eager to be a part of the brand’s community. A well-branded gym becomes a powerful marketing tool in itself, drawing in client’s who resonate with the brand’s values.
#4. Expose Clients to New Possibilities
In today’s rapidly evolving fitness industry, it’s essential to stay at the forefront of leading trends and we use our expertise to keep customers informed about what’s possible in the modern fitness landscape. This includes integrating cutting-edge products, new technologies, and introducing innovative training concepts. Our customer should be excited about the potential to maximise usable space and, ultimately, the success of their fitness business.
#5. Less Is More: Focus on Versatility
When it comes to gym design, “less is more” holds true. Starting with the basics and avoiding the temptation to overcrowd the space with equipment is key. Instead of filling every square inch with machines, we prioritise open floor space. This not only enhances the aesthetics of the gym but also provides versatility for various workout styles and classes. A spacious, uncluttered environment promotes a sense of creativity, to enhance the client’s fitness experience.
These are just a few key takeaways from the conversation with Fitness Marketing Agency, you can watch the full interview here.
The art of gym design is a complex journey that involves meticulous planning and a deep understanding of your client’s vision and business model. Starting with fact-finding, aligning the layout and equipment choices with the business model, emphasising branding, introducing innovation, and embracing the principle of “less is more” are all critical components of a successful gym design.
If you’re a gym facility owner embarking on this exciting process, but need some expert support – Book a free gym design consultation today!